PRODUCT DEVELOPMENT
April 2022
1) CHOOSE A PRODUCT
Creating a product that doesn’t exist is quite a sticky task. After several weeks of strangling with bad ideas, I finally came up with Magnetrip.
Magnetrip is a magnetic suitcase that attracts other suitcases with a magnet. The magnet is directly placed on the suitcase.
To make it simple, all Magnetrip suitcases can be attached to make your trip more convenient. Instead of carrying two separate suitcases, it’s like carrying one.
2) DESIGN A LOGO
My product’s name is a combination of « magnet » and « trip ». I chose it so that we can easily understand the concept of the product just by seeing its name.
I decided to create a simple logo where you can find a reminder of the magnetic aspect of the object. This is why I was trying to illustrate with the letter « n ».
MOCKUP
3) Pitch the project
So, let’s go. I let you choose the destination: France, Mexico, or Brazil.
Oh Brazil, yes, that’s a good idea!!!
I see you are not delighted about this destination by watching your face. But, spend a great vacation under the sun, far away? What more could you ask for?
Oh I see. That’s not the location that’s bothering you.
What you’re thinking is how I will travel such a long journey with all my suitcases. It’s long, heavy, and tiring. Okay, I get it.
If only there were a way to make this journey less troublesome and complicated.
Oh but wait! I have a solution. Magnetrip, that doesn’t tell you anything?
Let me explain.
Magnetrip is a magnetic suitcase that attracts other suitcases with a magnet. The magnet is directly placed on the suitcase. To simplify, all Magnetrip suitcases can be attached together to make your trip more convenient.
Instead of carrying two separate suitcases, it’s like carrying one. Incredible don’t you think?
This is THE solution to travel light and leave with peace of mind on vacation. You will never have been so relaxed while arriving on the beaches of Rio I promise you.